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Search behavior is evolving. Earlier, users searched mainly on Google. Today, they also ask questions to AI tools and voice assistants. This shift has created two strategies: SEO and AEO.

What is SEO (Search Engine Optimization)?

• Focuses on ranking websites higher on search engines like Google
  
• Targets keywords, backlinks, page speed, and on-page optimization
  
• Main goal is to increase organic traffic to a website
  

Example:
Search: Best SEO agency near me
SEO helps your website rank on the first page and attract clicks.

What is AEO (Answer Engine Optimization)?

• Focuses on optimizing content to provide direct answers
  
• Targets AI tools, voice search, and smart search engines
  
• Main goal is to become the trusted answer, not just a link
  

Example:
Question: What is SEO?
AEO content gives a short, clear definition that AI can quote instantly.

SEO vs AEO: Key Difference

• SEO drives clicks and traffic
  
• AEO builds authority and future visibility
  

Final Thought

SEO helps people find you.
AEO helps AI recommend you.
Modern brands need both to stay competitive.