Blogs

Ever wondered how real estate icons like Chad Carroll and Joyce Ray capture the attention of thousands on social media? They don’t just showcase properties—they connect with their audience, spark curiosity, and provide value, turning followers into clients.

In this guide, we’ll reveal their top strategies for creating engaging and impactful content, helping you establish yourself as the go-to agent in your area.

1. Spotlight Neighborhood Highlights

Imagine you’re scrolling through social media and stumble upon a virtual tour of a vibrant neighborhood, complete with its best hotspots, excellent schools, and unique charms.

This is exactly what Chad Carroll does. By showcasing the heart and soul of the communities he represents, he attracts buyers who dream of calling those places home.

How to Apply This:

• Take your followers on a video tour of local neighborhoods.
• Highlight cafes, parks, and hidden gems.
• Show why your area is a great place to live.

2. Create High-End Virtual Tours

Luxury home tours are a staple of top-tier agents like Joyce Ray. She transforms her listings into virtual experiences, allowing followers to explore exquisite properties at their own pace.

How to Apply This:

• Use tools like Instagram Stories, Reels, or YouTube to showcase properties.
• Focus on the most stunning features, such as gourmet kitchens, panoramic views, or luxurious pools.
• Add captions or commentary to guide viewers through the experience.

3. Share Client Success Stories

People want to work with realtors who care, and nothing demonstrates this better than testimonials. Agents like Caitlyn Lucia share real client stories, showing their dedication to client satisfaction.

How to Apply This:

• Post short videos or quotes from happy clients.
• Share “before and after” journeys of clients finding their dream homes.
• Let your followers see the human side of real estate.

4. Provide Real Estate Tips and Insights

Establish yourself as an expert by sharing valuable advice. Agents like Mark Salerno create quick, informative videos about market trends, buying tips, and selling strategies.

How to Apply This:

• Post weekly tips on topics like “How to Stage Your Home” or “What First-Time Buyers Should Know.”
• Create posts answering common questions about the market.
• Use educational content to build trust with your audience.

5. Go Behind the Scenes

One of the easiest ways to build loyalty is by sharing your day-to-day life. Top agents give followers a behind-the-scenes look at what it’s like to work in real estate—showing the hard work, funny moments, and personal connections.

How to Apply This:

• Share snippets of your office life, property tours, or interactions with clients.
• Post about the challenges and victories of being a realtor.
• Let your audience see the person behind the brand.

Start Building Your Real Estate Brand Today

With these five content strategies, you can grow your social media presence and deepen your connection with potential clients. Whether it’s by sharing insider tips or showcasing the beauty of your community, these approaches will help you stand out in the competitive real estate market.